Press Release

Popular Indian Recording Artists Collaborate on First Tamil Song About Autism

Posted on: November 6th, 2015 by SAAAC No Comments

Srinivas and Jessica Judes Create Beautiful Music to Promote Autism Awareness

Toronto, Canada: Popular Indian recording artists Srinivas and the standout talent on Jessica Judes have collaborated on a brand new song that promotes autism awareness and encourages communities to help individuals with autism achieve their potential. The song, titled “Vanna Vennila” (Colourful Moon), will be released on Friday, November 6 and will be offered as a free download:

Autism is a neurodevelopmental disorder that affects how the brain develops and functions. It is a lifelong disorder that makes communicating, socializing, and participating in daily life difficult. It is estimated that in India, nearly 10 million individuals live with the disorder.

Popular Tamil songs have touched on issues of mental health and disability before, but this is the first time a Tamil song has autism as its primary focus. The music collaboration between Srinivas and Jessica Judes is an attempt to shed light on a condition that has been shrouded in misinformation and stigma for decades.

(click on images to enlarge)

“This is such an amazing gesture by two great artists,” says Geetha Moorthy, Executive Director of the South Asian Autism Awareness Centre (SAAAC). “Srinivas and Jessica have countless fans worldwide, and their message about autism is going to reach a lot of people and change the way people see autism.”

“It didn’t take a lot of convincing getting those two into the recording booth,” says Pravin Mani, the Toronto-based music composer and close associate of A.R.Rahman who headed the project. “I asked Srini and Jessica to do something to help create awareness around autism that we could share with the world and they immediately said yes. These are the kind of artists they are.”

The song was quickly recorded, connecting teams from Mumbai, Chennai and Toronto. The track also boasts some incredible instrumental talent from the celebrated Stephen Devassy on piano to the international violin sensation Karthik Iyer. The awareness song will also be accompanied by a music video shot by Canadian filmmaker Pras Lingam and produced by Kishan Nithy of Arya Canada Inc. “We tried to make this project touching and accessible as possible,” says Pravin. “We want audiences to hear the beautiful words that convey that life isn’t over if you have autism and we want to show images of individuals with autism growing, learning, and leading productive lives.”

About SAAAC: The South Asian Autism Awareness Centre (SAAAC) is a registered charity that began in response to the culture of shame, stigma, and silence associated with developmental disabilities in the South Asian community. Founded in 2008, SAAAC quickly evolved to cater to diverse communities and families across the Greater Toronto Area (GTA), providing accessible and discipline-rich management of Autism Spectrum Disorder among children, youth, and adults.

 Arya Canada Inc YouTube Channel: https://www.youtube.com/channel/UCFfFzioURgyRdNvVXhFyCcQ

Contact:

Geetha Moorthy                  

South Asian Autism Awareness Centre (SAAAC)

416-824-8847

Email: [email protected]

###